Times are changing.

Get real.

Wysp is an award-winning multi-disciplinary branding agency based in Toronto, ON. With a combined 30 years of experience, we focus on making you look good while you're focused on developing your business. We offer bespoke visual identity development, hands on weekend intensive brand-it-yourself courses, and a la carte creative services. We’re designers, strategists, artists, writers, photographers, and college professors.

We're a well rounded team you can trust to deliver a meaningful brand that truly represents you and your offering.

Pay What You Want!

Start on your brand health journey.

Brand Wellness Consultation

A swift, online evaluation to pinpoint initial brand imbalances. This targeted consultation provides a snapshot of your current brand vitality. We will:

  • Conduct an examination of your current branded materials (website, social media, ads, outreach materials).
  • Assess your brand's communication to ensure it resonates with clarity and consistency.
  • Detect potential areas where your brand's message might create friction or disconnect with your audience.
  • Deliver a concise report highlighting key observations and suggesting actionable steps to enhance your brand's overall well-being.

The "Brand Wellness Consultation" is designed as a preliminary evaluation, offering an efficient way to identify initial areas for brand optimization and growth within the health and fitness space.

Taking the temperature of your brand's health.

Brand Health Diagnosis

An in-depth diagnostic evaluation that analyzes your brand's core strengths, areas needing support, and potential for peak performance. This comprehensive assessment delves into the foundational aspects of your brand to provide a detailed understanding of its current state of wellness and potential for growth. In addition to the Brand Wellness Consultation deliverables, we will:

  • Analyze your brand's strategic framework, including purpose, vision, and guiding principles.
  • Examine your brand's position within the competitive health and wellness landscape.
  • Evaluate your brand's visual identity and voice (logo, graphic elements, colour palette, typography, tone).
  • Provide a personalized consultation to discuss the findings and map out a path to optimal brand health.

The "Brand Health Diagnosis" offers a holistic view, providing a deep dive into your brand's intricacies to uncover underlying imbalances and strategic pathways to achieve peak brand wellness.

the Full physical.

Brand Revitalization Plan

Tailored solutions to address identified areas for improvement, which may include a strategic brand refresh or transformation. This is the restorative phase, where we utilize the insights from the Brand Health Diagnosis to optimize your brand's performance. The Brand Revitalization Plan includes the Diagnosis and:

  • Diagnosis Review: Examining findings from the Brand Health Diagnosis, ensuring a clear understanding of the areas needing attention and opportunities for growth.
  • Strategic Planning & Fulfillment: Based on the diagnosis, we develop a customized plan of action outlining specific recommendations and steps for optimization. This may include:
    - Refining brand communication and market positioning.
    - Updating or revitalizing visual identity elements (logo, colours, typography, etc.).
    - Developing new marketing materials.
    - Enhancing website design and user experience for optimal engagement.
    - Improving social media content.
    - Brand Guideline development.
    - Asset library organization.
  • Implementation Support: We provide ongoing guidance and support throughout the implementation journey, working closely with you to execute the recommended enhancements.
  • Continued Support: We offer ongoing consultation and support to ensure the successful integration of the revitalization plan and long-term brand wellness.

The "Brand Revitalization Plan" is about taking decisive action. We use the insights from the Diagnosis to create and implement practical solutions that address your brand's specific needs and drive measurable improvements in brand health and performance.

À la carte Brand Health Needs:

  • Logo Design/Refresh
  • Business Card Design
  • Color Story/Palette Creation
  • Typography Selection/Guidance
  • Graphic Element Design
  • Photography/Imagery Styling Examples
  • Brand Guideline Creation/Update
  • Asset Library Organization
  • Marketing Material Design
  • Social Media Content Creation/Design

Our team.

Lucas Declavasio

Project Management

Lucas keeps us on time, on budget, and well organized.

Andrew Patterson

Creative Direction

Andrew is the artist, the creative one, he'll come up with something you've never seen or even considered.

Monica Low

Brand Strategy

Monica has the vision, the experience, and the expertise to know exactly what you need in a brand identity.

Want to get in touch?
Drop us a line!

Questions? Concerns? Fan mail? You know what to do.

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